Course Description:
This course aims at exposing students to the principles and concepts of advertising media planning. To that effect, students will learn about the meaning of the term advertising media planning, the role of media planners and buyers and other stakeholders in the advertising process, analysis of the various media in terms of advertising audience reach and the frequency of reach, analysis of adverts, and the consideration of other crucial factors in matching media with markets. Students will study through interactive classroom teaching, discussions, role play, group presentations, case study and analysis, as well as talks by advertising professionals, and visits to places of advertising practice [where practicable]. Some engagement sessions will be laboratory sessions for hands-on practical work. This course promises to expose students to the world of advertising in a rewarding way.
Course Objectives
- To explain various media forms, their characteristics and metrics
- To describe the role of media planners and buyers in the advertising process
- To illustrate the organogram in a typical media independent
- To explain advertising media plan
- To outline the sources of data for media planning
- To discuss the importance and use of analysis and strategy for advertising media plan
- To highlight the analysis of adverts
- Teacher: Anthony Dr. Okoeguale
- Teacher: Sawyerr Jerry
- Teacher: Ehizojie Ojesebholo
- Teacher: Folakemi Dr. Ogungbe
- Teacher: Funmi Unuajefe
- Teacher: Nwachukwu Dr. Egbunike
- Teacher: Chioma Dr. Njoku
- Teacher: Aifuwa Dr. Edosomwan