- Teacher: Tomi Vincent
Physical Space Type Required: Regular Classroom
- Teacher: Ekene Som Mekwunye
Physical Space Type Required: Regular Classroom
- Teacher: Chike Mgbeadichie
Physical Space Type Required: Regular Classroom
- Teacher: Aifuwa Edosomwan
- Teacher: Sunday John
Physical Space Type Required: Regular Classroom
This course addresses the imperatives of market
research, provides a background to development of scientific research and
explores options in the application of market research in enterprise. It
examines various research types and principles that form the bedrock of
research strategies and aims at providing students with the skills for
conducting valid market research and dynamic market analysis. This course also
treats the roles of market research in marketing communications and marketing
intelligence
- Teacher: Anthony OKOEGUALE
- Teacher: Nelson Okorie
Physical Space Type Required: Regular Classroom
- Teacher: Stanley Nwani
- Teacher: Nelson Okorie
- Teacher: Omafume Oritsegbemi
Physical Space Type Required: Regular Classroom